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How To Scale Your Business

by Scott on March 16, 2010

The single greatest challenge I face as an entrepreneur?

How in Google’s green earth do I turn the ideas and skills that I have into a scalable, profitable business that I could sell for 100m or more?

What I’ve learned so far about scaling your skills

  • Document everything. And I mean everything. Anything that comes as second nature to you (how to do basic keyword research for example), need to be documented
  • Think, “Could someone else do this 10 hour project if I spent 5 minutes outlining the process?” If the answer is “Yes” then outsource it. Or, outline the process into a single page word doc and give it to a task ninja (ie, junior employee)
  • If you have to spend 10 minutes typing up an e-mail to your assistant on how to do a task that would take you 5 minutes, just do the damn work yourself you lazy bum.
  • Break your entire business down into small “Action Chunks”. “Action Chunks” are tasks, often repetitive, that grow your business (ie, make 5 sales calls, or write 5 pieces of new content). In your organization chart, map out who specifically does these “actions chunks”
  • You must be able to teach or explain your businesses basic concepts to your workers. Or at least point them in the right direction.
  • Your employees should learn from your mistakes. If a concept or skill took you three years to master via trial and error, you should be able to train your workers to master that skill in 3 months or less. They shouldn’t have to make your mistakes as well.
  • Always write your ideas down, and not on paper. Keep a e-mail thread going back and forth to yourself with thoughts, ideas, etc. You never know when an idea from last year might be the exact solution for your business today.
  • If at all possible, keep at least a $5,000-$10,000 cushion in your business account. If you don’t have $5,000, then make that a priority goal. The last thing you ever want to do is bounce a payroll check because you didn’t budget correctly (trust me, it sucks)
  • Read “the e-myth” and “getting things done” Those two books have helped me more than any others in figuring out how to scale my brain.

So that’s it. That’s the little tips I have about my monster problem of scaling my personal knowledge into a multi-million dollar business. I have a long way to go to really get Fiaff Media where I want it to be.

Thanks to Andy from BuddyTV for the inspiration to get my thinking about this issue, as well as DK @ Purpose Inc. Make sure to help out a kid in El Salvador!

What say you?

What tips do you have for scaling your knowledge? How do you take your ideas and implement them into a company larger than yourself?

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